Making Climate Action Engaging

The Client

Bigfoot is a climate-tech startup on a mission to help employees understand and reduce their carbon footprint, and actually have fun doing it. Initially launched as a footprint calculator, Bigfoot is evolving into a full-scale employee engagement platform that connects climate data to real behaviour change.

‍

The Challenge

The product was smart, the mission strong, but the brand needed a clearer story and sharper user experience. Bigfoot wanted to go beyond offsets and reporting, and become a tool employees genuinely wanted to engage with. Capturing leads through clear messaging was our primary goal.

‍

Our Approach

We started by refining the brand voice; playful, bold, and honest. Then, we translated the technical into the tangible, designing user flows, reports and visuals that made climate action feel empowering, not overwhelming. The marketing deck and web presence were reworked to speak to HR teams, sustainability officers, and end users alike. We conducted a thorough market research to make sure the product fitted within its market.

‍

The Result

Bigfoot is now more than a calculator. It’s a branded experience that bridges purpose and play. From onboarding flows to carbon reports to reseller decks, we helped shape a platform that’s as strategic as it is sticky. The next step? Scaling it into companies across Europe.

‍

Services Rendered

🌍 Brand messaging – clarifying tone, mission and core product pillars

🧠 UX writing – turning data-heavy screens into engaging experiences

📊 Report design – translating carbon impact into digestible PDF summaries

🎨 Pitch deck design – helping resellers sell the product with style

📈 Web copy – SEO-friendly and conversion-oriented messaging

🤝 Strategic advisory – positioning Bigfoot for B2B2C growth

‍

Ready to turn your impact product into something people actually want to use?

Let’s build the brand behind the mission!

‍